Corporate Films / Videos

Pivot Media Solutions, a visual Media and New media company who provide services including corporate, film and video production & photography.

For increasing sales as an SME you should invest in a good Corporate Video as you can effectively increase your customer base and build good communication media for your products and services.

Your prospects and customers are busy juggling their personal lives and work and are left with very little time to search for what they really want. So we should have a simple and clear information finding process for them. The Corporate Video / Film of your company can reach them with your Brand and deliver the message in a easy and instant way!

Save money in advertising and distribution costs because it’s free to market your video online. By posting your video on social media platforms such as YouTube, Facebook, Twitter etc you are reaching a global audience at zero cost to you.

Here are reasons to making corporate video work for your business:

• Advantage over competitors: Companies with videos are easier to find on the web because there a fewer videos than web pages which explains the high ranking of video sites in Google search results. Without video you have lost the race even before you have left the starting point.
• Impress your audience: Through video you connect with a lazy audience who will be impressed because they haven't had to do any work to find out what you are about. This shows that you are serious about your business and have the imagination to use video to spread your brand message!
• Brand and key selling message: Through video this can be achieved with key members of staff talking directly to customers and testimonials from customers endorsing your products/services. This presentation is more convincing than plain text because essentially people buy from people who they trust. If the audience trust the people in the video they are more than likely to trust the service or product on offer.
• Invest in good production:
• Keep the audience’s attention: A video with a meaningful script will translate your company’s selling messages in a memorable and striking fashion. A good script will keep the audience hooked and should make them want to contact you.
• Less is more: A corporate video for a website should be between 1 to 10 minutes in length to keep the audience’s attention. Any longer and the audience will lose interest in the message you are communicating and press the stop button. You can draw comparisons between a good corporate video and a TV commercial short, engaging and memorable!
• Save money in advertising costs:You should expect to pay from Rs 1,50,000 for a good basic production which is relatively low compared to advertising on TV or in the national press which can go much higher. For this rate your video should include text, special effects and sound. Editing is a major part of creating a successful video and for this reason it’s important to invest in a reputable production company with proven results.
  
  Essentially you get what you pay for, the cheaper the production costs will result in a video that won’t be as dynamic or creative compared to its more expensive counterparts. If you have the finance to invest in a great video then this is the best route to take.
• Make social media marketing work for your business: YouTube is the second largest search engine on the web and the world’s largest video sharing website. By creating a channel for your company on youtube showing your videos you are reaching a global audience 24/7. Furthermore by embedding your YouTube videos onto your site, any views on your site will get added to the views tally on YouTube.
  
  People who watch video usually forward it to friends and family. According to YouTube there are on average more than 400 tweets per minute containing a YouTube link. Furthermore on Facebook over 150 years worth of YouTube videos are watched every single day.
  
  The potential to increase your customer base using these social media platforms are endless.
• Be found: Now that you have a great video you need to spread the word that you are out there otherwise you might as well be buried treasure. You need to ensure your video has Search Engine Optimization (SEO). Optimize your video by writing keywords in to your video titles, description and tags.
• Corporate presentation impact: Incorporate your video into your presentations because without visuals presentations can be boring, it may be a cliché but pictures do speak louder than words!